Live Class 1: What is SEO and why do websites need it? l  How does a search engine work l  What is crawling & what are spiders l  What is Indexing & how Google builds an Index l Processing and Rendering l  How does Google rank websites in SERP

Live Class 2: Evolution of Search engines l  Regular vs Core Algorithm updates l Most important Algorithm updates l  Debunking SEO myths l White Hat vs Black Hat vs Grey Hat SEO l Important SEO terms

Assignment:
How do search engines show results on SERP?

Live Class 1: What are keywords & their importance? | Short-tail vs Long-tail vs Chunky middle keywords | Topic vs Keyword

Live Class 2: Keyword Clustering | Content Plan Creation

Assignment:

1) Conducting keyword research for a defined business 

2.) Conducting keyword research for a non-defined business or blog

Live Class 1: l  Google Algorithms related to content l NLP optimization l Content gap analysis

Live Class 2: l  Competitor content analysis l How to use Featured Snippets | Article Writing with AI

Assignment:
1) What is quality content,

2) How we can optimize content for ranking

Live Class 1:Integrating Structured Markup | Common Technical SEO Issues in WordPress & WooCommerce | JavaScript SEO

Live Class 2: Common JS Website SEO Issues | Technical SEO Audit

Assignment:
Performing Technical SEO Audit for Ostad.APP

Live Class 1: Ranking a Website in a Specific Foreign Country | Understanding How SEO is Done in International Markets

Live Class 2: SEO Goals & Forecasting | Link Building Strategy

Assignment:
Create a case study on how a global brand (e.g., Amazon, Netflix, or IKEA) implements International SEO. Analyze their use of hreflang tags, localized content, and country-specific domains.

Live Class 1: How does the algorithm work? | Understanding Google’s algorithm | Decoding recent Google updates | How to be one step ahead of the algorithm

Live Class 2: How does Google provide ranking? | Concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) | Concept of YMYL | Critical ranking factors | Mastering Google Discover

Assignment:
Select a Google Algorithm Update (e.g., Google Panda, Penguin, or Hummingbird) and write a 500+ word blog post explaining its impact. Discuss how websites adapted to this update.

Live Class 1: Key on-page factors | On-page content strategy | HTML tags & URL structure | Internal linking strategy | Practical On-Page Optimization

Live Class 2: Image & Video Optimization | Title & Meta Description | Image Optimization (Alt Tags, Compression)

Assignment:
1) What are the different types of pages

2) Create a Checklist for on-page optimization

Live Class 1: Crawl Budget Optimization | Web Speed Optimization | Robots.txt Optimization | Pagination Best Practices

Live Class 2: XML Sitemaps Optimization | 4XX and 5XX Error Handling | Optimizing for Mobile Devices

Assignment:
Create an XML Sitemap and Robots.txt file for your own or a sample website. Upload them to Google Search Console and validate their correctness.

Live Class 1: Links Fundamentals | Internal Linking

Live Class 2: Conducting Backlink Analysis | Link Building Techniques

Assignment:
Build at least 5 high-quality backlinks using different methods such as:
✅ Guest Posting website finding
✅ Forum Discussions
✅ Broken Link Building
Prepare a report listing the backlinks you acquired.

Live Class 1: What is Local SEO & When Do We Need It? | Local SEO Ranking Factors | How to Rank a Website in a Specific Location (Hyperlocal) | Google Business Profile (GBP) Creation and Optimization

Live Class 2: GBP Post | Backlink Strategy | GBP Audit and Rank Tracking

Assignment
Optimize a local business for Local SEO using Google My Business (GMB) and Local Citations.