Live Class 1: Digital Marketing Channels and Strategies
Overview of Marketing & Digital Marketing Channels | Understanding Target Audiences | Digital Marketing Funnels | Introduction to PPC Advertising I Digital Marketing Analytics Tools

Live Class 2: Boost Sales with Funnel Secrets
Sales Funnel Stages and Structure | Understanding Customer Journey | Lead Generation Techniques | Nurturing Leads through Email Marketing | Conversion Optimization Strategies

Live Class 1: Understanding Facebook Ads Ecosystem
What is Facebook Ads? | Business Manager vs. Ads Manager | Types of Facebook Ads & Placements | The Role of Media Buying in Digital Marketing

Live Class 2: Setting Up for Success
Creating and Verifying a Business Manager Account | Adding Pages, Ad Accounts, and Payment Methods | Understanding Facebook Ad Policies

Live Class 3: Freelancing Opportunities in Facebook Ads
How to Start Freelancing with Facebook Ads | Platforms for Finding Clients (Upwork, Fiverr, LinkedIn, etc.) | Essential Skills for Facebook Ads Freelancers

Assignment: Create a Business Manager Account, Set Up an Ad Account & Research Freelancing Marketplaces for Facebook Ads Services

Live Class 1: Structuring a Facebook Ads Campaign
Campaign Objectives & Bidding Strategies | CBO (Campaign Budget Optimization) vs. ABO (Ad Set Budget Optimization) | Understanding Ad Auction System

Live Class 2: Budgeting & Scaling Strategies
How to Start with a Small Budget and Scale Effectively | Manual vs. Automatic Bidding | Scaling Methods: Horizontal vs. Vertical Scaling

Live Class 3: Handling Client Budgets & ROI Calculation
Managing and Allocating Client Budgets Efficiently | Calculating ROAS (Return on Ad Spend) | Case Study: Scaling a Client’s Campaign Successfully

Assignment: Set Up a Campaign with a Defined Budget & Test Different Bidding Strategies

Live Class 1: Conversion Rate Optimization (CRO) for Facebook Ads
Landing Page Best Practices | Lead Nurturing & Email Retargeting | Split Testing for Better Conversions

Live Class 2: Managing Multiple Clients Efficiently
How to Handle Multiple Ad Accounts Without Overlapping Data | Automating Reports & Performance Tracking | Retainer vs. One-Time Projects

Live Class 3: Scaling a Freelancing Business in Facebook Ads
Setting Up an Agency Model | Hiring a Team & Delegating Tasks | Building Long-Term Client Relationships

Assignment: Optimize a Client's Campaign for Better Conversions & Create a Performance Report

Live Class 1: Understanding Facebook Audience Targeting
Custom Audiences, Lookalike Audiences, and Interest-Based Targeting | Understanding Pixel Data for Retargeting | Audience Testing & Segmentation

Live Class 2: Crafting High-Converting Ad Creatives
Best Practices for Ad Copy & Visuals | Carousel, Video, and Story Ads | A/B Testing for Ad Creatives

Live Class 3: Client Outreach & Proposal Writing
How to Write an Effective Facebook Ads Proposal | Client Communication Strategies | Case Study: Winning a Client with a Strong Proposal

Assignment: Create a Lookalike Audience & Design an Ad Creative for a Product or Service

Live Class 1: Analyzing Ad Performance with Facebook Ads Manager
Understanding Key Metrics (CTR, CPM, CPC, ROAS) | Using Breakdown Reports for Performance Insights | Identifying & Fixing Underperforming Ads

Live Class 2: Advanced Retargeting & Funnel Strategies
Creating Multi-Touch Retargeting Campaigns | Dynamic Ads for E-commerce | Lead Generation vs. Conversion-Based Retargeting

Live Class 3: Dealing with Client Expectations & Campaign Optimization
How to Set Realistic KPIs for Clients | Reporting and Communicating Results | Troubleshooting Ad Performance Issues

Assignment: Analyze a Running Campaign’s Performance and Suggest Optimization Strategies

Live Class 1: AI in Facebook Ads – The Present & The Future
How Facebook Uses AI in Ad Targeting | AI-Driven Audience Segmentation | Predictive Analytics for Campaign Performance | Case Study: How AI Improves Ad ROI

Live Class 2: AI Tools for Media Buyers & Freelancers
Meta Advantage+ Campaigns & Automated Ad Placements | AI Copywriting Tools for Facebook Ads (ChatGPT, Jasper, Copy.ai) | AI-Powered Design Tools (Canva AI, Adobe Sensei) | AI-Based Analytics & Optimization Tools (Adzooma, Madgicx)

Live Class 3: Automating Facebook Ad Campaigns with AI
Dynamic Creative Optimization (DCO) with AI | AI Chatbots & Messenger Ads for Lead Generation | Setting Up Automated Rules & Performance Alerts | AI-Driven Bidding & Budget Allocation

Assignment: Create an AI-Powered Facebook Ads Campaign & Optimize It Using AI Tools