Mastering TikTok Ads

Live Class 1: Digital Marketing Channels and Strategies
Overview of Marketing & Digital Marketing Channels | Understanding Target Audiences | Digital Marketing Funnels | Introduction to PPC Advertising I Digital Marketing Analytics Tools

Live Class 2: Boost Sales with Funnel Secrets
Sales Funnel Stages and Structure | Understanding Customer Journey | Lead Generation Techniques | Nurturing Leads through Email Marketing | Conversion Optimization Strategies

Assignment: Digital Strategy & Content Pitch for a Local Business

Live Class 1: Getting Started with TikTok Ads & Formats

Topics:
 How TikTok Ads Work | Differences Between Facebook & TikTok Ads | Setting Up a TikTok Business Account | Different Types of TikTok Ads (In-Feed, Branded Content, Spark Ads)

Live Class 2: Creative Best Practices & Case Study

Topics:
 Creating Viral & High-Performing TikTok Ads | Creative Best Practices for Engagement | Case Study: How a Brand Went Viral with TikTok Ads | Key Takeaways & Q&A

Assignment: Multi-Client Ad Format & Creative Strategy Brief

Live Class 1: Mastering Budgeting & Targeting for TikTok Ads
 Understanding TikTok's Ad Targeting Options | Setting Up a Campaign with Proper Budgeting | Optimizing for High Engagement & Conversions

Live Class 2: Campaign Performance Analysis & Optimization
Reviewing Campaign Metrics and KPIs | Adjusting Budgets and Targeting for Better Results | Scaling Campaigns for Maximum Impact

Assignment: Advanced Audience Segmentation & Automated Reporting

Live Class 1: Advanced TikTok Ad Strategies & Scaling
Retargeting & Lookalike Audiences on TikTok | Using Influencers & UGC for TikTok Ads | Scaling Winning TikTok Ads

Live Class 2: Leveraging AI & Automation in TikTok Ads
TikTok’s Smart Bidding & Automated Rules | AI Tools for TikTok Ad Optimization | Case Study: Using AI to Improve TikTok Ad ROAS

Assignment: AI-Powered Campaign Proposal for an Existing Brand

Live Class 1: TikTok Pixel Setup & Event Tracking

Topics:
 Introduction to the TikTok Pixel | Creating and Installing the TikTok Pixel | Verifying Pixel Installation | Standard Event Tracking | Custom Events Setup

Live Class 2: TikTok Pixel Analytics & Ad Optimization

Topics:
 Understanding TikTok Pixel Analytics | Custom & Lookalike Audiences | Optimizing Campaigns with Pixel Data | Retargeting Strategies | Advanced Analytics for TikTok Ads

Assignment: Pixel Implementation Plan & Data Analysis