AI Driven Digital Marketing: Your First Career Step

Day 1: Digital Marketing Foundation

Goal: Clear understanding + real-world connection

Topic: What is Digital Marketing and how businesses make money from it | Traditional marketing vs digital marketing | Core channels explained simply:
(Facebook & Instagram, Google Search, YouTube) | How brands get customers online (full journey explained) | Introduction to: (Content marketing, Paid ads, SEO (concept only)

Hands-on

Analyze a real Facebook ad | Identify why an ad works or fails | Create a simple marketing idea for a local business

Day 2: Tools + Career Direction

Goal: Direction + income clarity

Topic: Facebook Ads basics (campaign structure explained visually) | Google Ads overview (how people search & buy) | Content creation basics (text, image, short video) | Introduction to analytics (what numbers actually matter) | AI tools for digital marketers (demo level) | Career Preparation

(Career options: Media Buyer, Social Media Manager, Content Marketer, Freelancing vs job – which one suits beginners) | How to build a beginner digital marketing portfolio | Common beginner mistakes to avoid