Live Class 1: Digital Marketing Channels and Strategies
Overview of Marketing & Digital Marketing Channels | Understanding Target Audiences | Digital Marketing Funnels | Introduction to PPC Advertising I Digital Marketing Analytics Tools

Live Class 2: Boost Sales with Funnel Secrets
Sales Funnel Stages and Structure | Understanding Customer Journey | Lead Generation Techniques | Nurturing Leads through Email Marketing | Conversion Optimization Strategies

Live Class 1: Ad Objectives and Campaign Strategy

Choosing Campaign Objectives Awareness Consideration Conversion | Budget Allocation Daily vs Lifetime Budgets | Understanding Ad Placements Automatic vs Manual

Live Class 2: Advanced Audience Targeting

Core Audiences Demographics Interests and Behaviors | Creating Custom Audiences for Retargeting | Developing Lookalike Audiences for Scaling | Hyper-Segmentation and Behavior-Based Targeting

Assignment:

1) Create a Custom Audience based on website visitors or email lists.
2) Design a Lookalike Audience for a specific goal (e.g., conversions or engagement).

Live Class 1: Pixel Setup and Conversion Tracking

Installing Facebook Pixel and Setting Up Events | Tracking Key Actions: Page View, Add to Cart, Purchase | Analyzing Conversion Data for Campaign Insights

Live Class 2: Advanced Retargeting Strategies

Sequential Retargeting: Tailored Messaging Based on Funnels | Dynamic Retargeting for Non-E-commerce Businesses | Exclusion Audiences and Cross-Device Retargeting

Assignment:

1) Set up Facebook Pixel and track at least one standard event.

2) Create a retargeting campaign using a custom audience.

Live Class 1: Specialized Ad Strategies and Video Ads

Lead Generation Campaigns and Event Promotion Ads | App Install Ads and Instant Experience Ads | Video Ad Optimization for Reels, Stories, and Feed Placements

Live Class 2: E-Commerce and Dynamic Ads Mastery

Dynamic Ads for E-Commerce: Advanced Strategies | Catalog Management and Shop Integration for Facebook & Instagram | Seasonal Campaign Planning for High-Traffic Seasons

Live Class 1: Data-Driven Digital Marketing Essentials
Introduction to Data-Driven Digital Marketing | Understanding the 4Ps of Marketing in the Digital Age | Marketing Funnels and Customer Journeys | Overview of Google Ads and its Importance in Digital Marketing | How Google Search Ads and Display Ads Work

Live Class 2: Boost Your Google Ads Success

Advantages of Data-Driven Marketing | Understanding Google Ads Auction Process | Google Ads Interface Overview | Creating Your First Google Ads Account | Setting Campaign Goals and Objectives

Assignment:

1) Research and define the marketing funnel for a business of your choice.

2) Create a Google Ads account and outline campaign goals for a sample business.

Live Class 1: Facebook Marketing Basics

Understanding Facebook Algorithm | Overview of Facebook Ad Auction and Meta Ads Ecosystem | Setting Up and Optimizing Facebook Page for Marketing

Live Class 2: Business Manager and Analytics Basics

Creating Business Manager Setup | Linking Pages Ad Accounts Teams | Key Metrics Overview CTR CPC ROAS

Assignment:

1) Create or optimize a Facebook Page with complete branding and settings.

2) Set up a Business Manager and link an ad account to the Page.

Live Class 1: Designing Effective Ad Creatives
Visual Content Creation: Images, Videos, and Stories | Writing High-Converting Ad Copy: Headlines, CTAs, and Emotional Hooks | Tools and Best Practices for Creative Design

Live Class 2: Campaign Optimization and Advanced Techniques

A/B Testing Techniques for Creatives and Audiences
| Campaign Budget Optimization (CBO) and Ad Set Optimization | Solving Ad Fatigue, Audience Overlap Issues, and Scaling Campaigns

Assignment:

1) Create and test two versions of an ad creative with different headlines or visuals.

2) Optimize an ongoing campaign based on performance metrics.

Live Class 1: AI Tools and Automation in Facebook Ads

AI for Audience Segmentation and Predictive Targeting | Using AI Tools for Ad Copy and Creative Optimization | Automating Campaigns with Rules and Schedules

Live Class 2: Campaign Scaling and Advanced Reporting

Scaling Campaigns Using Advanced Strategies and AI | Reviewing Campaign Metrics: CTR, CPC, ROAS, Conversion Rates | Attribution Models: Selecting the Right Attribution Windows

Final Project:
Plan and execute a comprehensive Facebook Ad campaign, covering:

1) Ad Objectives, Audience Targeting, and Creative Design

2) Dynamic Ads and Conversion Tracking

3) Optimization and Final Performance Report

Final Assignment: 

1) Create a detailed Meta Marketing strategy based on theoretical knowledge.

2) Develop ad creatives, audience targeting, and campaign objectives.

3) Provide insights into how to track and optimize campaigns using tools like Facebook Pixel and analytics.

4) Include a performance analysis based on hypothetical campaign metrics such as CTR, CPC, ROAS, and Conversion Rates.

Live Class 1: Optimizing Google Ads Campaigns Effectively

Structuring Google Ads Campaigns (Campaigns, Ad Groups, Ads) | Location and Language Targeting in Google Ads | Introduction to Demographic Targeting and Audience Segmentation | Understanding Ad Networks: Search vs. Display

Live Class 2: Effective Google Ads Strategies Unveiled
Keyword Research: Using Keyword Planner Tool Effectively | Keyword Match Types (Broad, Phrase, Exact, and Negative Keywords) | Bidding Strategies Overview: CPC, eCPC, and Maximize Clicks | Budgeting for Google Search Ads

Assignment:

1) Conduct keyword research for a given business and create a keyword strategy.

2) Set up a basic Google Ads campaign with location and demographic targeting.