Digital Marketing Workshop for Absolute Beginners

Class 1: Introduction to Digital Marketing

What is Digital Marketing? (Overview & Importance) | Traditional Marketing vs. Digital Marketing | Key Digital Marketing Channels Social Media, Google Ads, Email, Content Marketing) | How Businesses Use Digital Marketing | Career Opportunities in Digital Marketing

Class 2: The Fundamentals of Social Media & Google Ads

Basics of Social Media Marketing (Facebook, Instagram, LinkedIn) | How to create engaging content | Introduction to Google Ads | How Google Ads work

Class 3: Running Your First Digital Marketing Campaign (Mini Project)

Choosing a business niche | Creating a Facebook/Instagram page | Writing engaging posts (copywriting basics) | Designing a simple promotional banner (using Canva) | Basics of Facebook Ads (Setting up a dummy campaign)

Project: Create a Social Media Campaign for a Small Business