Live Class 1: Marketing Objectives, Research, and Target Audience
Topics: Setting marketing objectives | Market & Competitor Research | Understanding the marketing | Funnel & customer journey | Identifying target audience segments | Creating a Buyer Persona

Live Class 2: Digital Marketing Channels and Media
Topics: Developing a value proposition | Deep dive into important terms & metrics in digital marketing | Understanding Media - Paid, Shared, Owned, and Earned | Overview of digital marketing channels - Inorganic and Organic | Choosing the right channel mix for your business | Case studies of each channel

Projects:
1) Develop a Digital Marketing Plan for a Small Business
2) Analyze a Competitor's Digital Marketing Strategy

Live Class 1: Off-Page SEO and Link Building
Topics: Off-Page SEO | Link Building Fundamentals | Internal Linking | Backlink Analysis | Link Building Techniques

Live Class 2: Leveraging AI in SEO
Topics: Stay Updated with SEO | Using AI with SEO: Keyword Research with AI | Content Structure with AI | Title & Meta Description with AI

Project:
Keyword Mapping Audit of a Website

Live Class 1: Marketing on Popular Platforms
Topics: Marketing on YouTube | Marketing on LinkedIn | Marketing on Instagram | Marketing on Twitter

Live Class 2: Practical Strategy and Performance Tracking
Topics: Advanced strategies for multi-platform campaigns | Tracking performance metrics and ROI | Optimization strategies for platform-specific campaigns

Projects:
1) Create a content calendar for a real business and produce social media content using AI Tools.
2) Create a social media progress report to present to senior marketing management.

Live Class 1: Landing Page Optimization and Ad Creative Strategies
Topics: Optimizing page navigation and structure for ease of use | Framework for an ideal landing page (LP) and its essential elements | Analyzing and optimizing ad visuals, headlines, and copywriting

Live Class 2: Creative Briefing and Brand Guidelines
Topics: Testing and iterating ad variations to improve performance | Utilizing compelling creative elements | How to set up briefs for designers and freelancers | Building brand guidelines

Project:
Create a Landing Page.

Live Class 1: Exploring Advanced Google Ads Features
Topics: Creating search campaign structure from scratch | Campaign tracking and performance management | Exploring various types of audiences in Google Ads

Live Class 2: Display, Video, and Discovery Advertising
Topics: The Art of Display & Discovery Advertising | Mastering Video Advertising on YouTube | UAC Campaigns: Automation for Explosive Growth | Campaign performance management with data-driven decision-making

Project:
Google Ads Account Structure: Create a comprehensive Google Ads account structure for a global e-commerce brand, including Search, YouTube, and Discovery campaigns.

Live Class 1: Introduction to SEO and On-Page SEO
Topics:Understanding SEO & Google Updates | SEO Myths & Proactive SEO | Ranking Analysis | Content Optimisation for SEO

Live Class 2: Technical SEO Basics
Topics: Introduction to Technical SEO | URL Removal | SEO Mistakes | Manual Actions & Google Penalties

Live Class 1: Foundations of Social Media Marketing
Topics: Fundamentals of Social Media Marketing | Company-wise content strategy | B2C vs B2B: Differences and Approaches | Channel-wise content strategy | Content Marketing using AI: Idea generation, content creation & automation

Live Class 2: Understanding Channels and Metrics
Topics: Understanding the algorithms of different channels | Metrics for Social Media Marketing | Case studies from some B2C brands | Content formats on social media

Live Class 1: Crafting Persuasive Copy and Headlines
Topics: Crafting attention-grabbing headlines and subheadings | Writing clear and persuasive copy that communicates value propositions | Utilizing persuasive language and storytelling techniques

Live Class 2: Optimizing Copy for Campaigns and Landing Pages
Topics: Optimizing copy based on different elements: time/audience | Setting goals and objectives of a landing page | Aligning landing page goals with overall campaign objectives

Project:
Build a Value Proposition: Create a compelling value proposition for a product or service, focusing on clear messaging and persuasive copywriting.

Live Class 1:Introduction to Google Ads and Campaign Setup
Topics: Setting up Google Webmaster Tool | Understanding campaign types and structure | Exploring different keyword match types and their impact

Live Class 2: Search Ads and Campaign Strategies
Topics: Types of Search Ads | Crafting compelling ad headlines and descriptions | Understanding bidding options and strategies for maximum ROI

Project:
Build a Search Campaign: Create and set up a Google Ads campaign, including keyword research, ad headlines, descriptions, and bidding strategies.

Live Class 1: Overview of Facebook Ads and Audience Targeting
Topics: Overview of Facebook Ads | Objectives, Metrics to Track, Buying Type, and Facebook Algorithm | Exploring Various Types of Audiences in Facebook Ads Manager

Live Class 2: Understanding Ad Formats and Facebook Funnel Strategies
Topics: Types of Facebook Ads (Static, Carousel, Video, etc.) | Bid Strategies: CBO vs ABO | Understanding FB Funnel and Ad Platforms/Placements

Project:
Set up a Facebook Ads account for an Insurance company and configure targeting with appropriate objectives and ad formats.